Featured Homes

Here are some of the things I do to successfully market your home:

1.  Web Publishing

1. Publish the property on www.realtor.com, the "most-visited real estate web site in the USA".  Ensure it is prominently exhibited as a "Featured Home" that increases visits four-fold.
2. Publish the property on www.camoves.com, Coldwell Banker's web site.
3. Publish the property on www.latimes.com to attract local buyers.
4. Publish the property on www.finnermanhomes.com.
5. Publish the property on its own website, such as www.338lawsonplace.com.
6. Link to a virtual tour of the property from each website.
7. Populate each site with high-resolution digital photos depicting the positive characteristics of the property.

2.  MLS and Realtor Communications

1. List the property on the appropriate Multiple Listing Service for its area
2. List the property on reciprocal MLSs for maximum exposure
3. Pitch the property at all meetings of Boards of Realtors to realtors that may have buyers looking for homes in the property's location.
4. Send personal e-mails with pictures of the property to all local Coldwell Banker agents - 500 in all

3.  Advertising

1. Purchase weekly ads in the LA Times announcing Open Houses at the property
2. Purchase Display ads in the LA Times featuring the property
3. Purchase bi-weekly ads in the LA Time' pullout real estate section
4. Purchase ads in appropriate periodicals that provide maximum exposure to targeted markets

4.  Open Houses 

1. Every weekend that the house is on the market (subject to owner's wishes)
2. For all realtors on Brokers' Open House days.
3. Open House signs with bright yellow flags to attract attention; placed at all major intersections to direct potential buyers to the property
4. Stage the property with flowers, snacks, refreshments and pleasant-smelling candles
5. Guide owners on how to best prepare their home for quick sale

5.  Brochures and other Sales Materials 

1. Professionally produce a glossy full-color brochure or flyer with complimentary pictures
2. Write a description for all marketing media that accentuates the property's best attributes
3. Distribute flyers to neighbors announcing the property's availability
4. Work with the owner to write a personal history of the property and put it on websites and at open houses

Keys to success:  I listen to you, I communicate promptly and constantly with you, I become a part of your team.

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